About Us
Company Overview
OMOI is a supply-chain enterprise specialising in Japan-focused trade and home living products. Founded in 2016, we have long cultivated the Japanese market. We operate a three-site collaborative structure with Shanghai as the central headquarters, Dongguan as the core for product development and manufacturing, and Qingdao as the northern quality control base. We have built a cross-border supply chain network covering major production regions in China and extending to Vietnam.

Our core business includes home textiles such as towels and blankets. We are steadily expanding into daily household categories including ceramics and stainless steel mugs. Meanwhile, we provide OEM manufacturing for bags, cosmetic pouches, shopping bags, plush dolls, stationery, figurines and a wide range of promotional sundries. Approximately 90% of our products are exported to Japan. We serve diverse offline channels including Japanese department stores and home centres, backed by stable and well-established experience in Japan-bound trade.
Coordinated Operations across Three Locations, Each Leveraging Its Strengths

Shanghai OMOI International Trading Co., Ltd. — Headquarters for Japan Trade Coordination

Established: 17 June 2016
Positioning: Birthplace of the business · Headquarters for Japan trade coordination · Supply chain management centre

The company is located at Oriental International Tower, No.85 Loushanguan Road, Changning District, Shanghai, within the core Xinhongqiao area home to numerous Japanese enterprises. Benefiting from this geographic advantage, we maintain regular and highly efficient business communication with Japanese clients.

As the headquarters coordinating Japan-focused trade, Shanghai OMOI takes overall charge of the group’s supply chain management. Our core products include home textiles such as towels and blankets, while we steadily expand into daily household items including ceramics and stainless steel mugs. We specialise in Japan’s home consumer market to precisely match mainstream local demands.

We have established an integrated supply chain system linking Shanghai, Dongguan and Qingdao. Production and shipment bases can be flexibly allocated according to order volume, lead-time requirements, logistics costs and product categories. The headquarters manages a network of high-quality partner factories mainly in Shandong, Jiangsu, Zhejiang, Anhui and other provinces across China. A dedicated towel manufacturing factory in Vietnam is also integrated to complete our dual domestic-and-overseas supply layout. The entire workflow from raw material procurement, production schedule control and on-site quality inspection through to export to Japan is centrally managed by the Shanghai headquarters. This approach properly diversifies supply chain risks and ensures consistent, stable delivery.

Our shipment network covers major domestic ports including Qingdao, Shanghai, Shenzhen and Hong Kong. We continue to develop overseas supply chains and actively cultivate partners in Vietnam. Haiphong Port in Vietnam serves as one of our key shipment ports, further boosting the flexibility and reliability of cross-border delivery.

Core Strengths: Geographic advantage · End-to-end coordination · Tri-site collaboration · Dual domestic & overseas supply · Multi-port shipment

Dongguan OMOI Stationery & Gifts Co., Ltd. —— Core Base for Product Development, Manufacturing and Quality Control

Established: 19 December 2017
Positioning: Product Development Centre · Production Management Centre · Quality Inspection Base

The site is located at Liandong U Valley Health Industrial Park, Shilong Town, Dongguan City, Guangdong Province, only a 5-minute drive from Dongguan Railway Station. Benefiting from the comprehensive manufacturing supply chain of the Pearl River Delta, we can easily connect with various raw material suppliers and subcontract factories. With convenient access to Guangzhou and Shenzhen ports, logistics scheduling is streamlined to optimise production and delivery lead times and ensure stable order fulfilment.

Housing core functional departments including the 2nd International Trade Division and an in-house inspection institute (quality checking firm), it works closely with the Shanghai headquarters to steadily support export business to Japan. With approximately 80 employees, we mainly produce sewn goods such as bags, cosmetic pouches, shopping bags and plush dolls, alongside stationery, figurines and various promotional sundries.

Focused on OEM contract manufacturing, we offer end-to-end support ranging from planning proposals, material selection, design and sampling to mass production and finished-product inspection, delivering reliable one-stop manufacturing services for Japanese clients. All projects strictly comply with Japanese quality standards. Supported by our in-house inspection institute, rigorous Japanese-style quality inspection procedures are implemented. Almost 100% of our products are exported to Japan, backed by stable production and quality control capabilities. 2025 Shipment Record: Approximately 2 million bags, around 2 million plush dolls.

Independently Operated Quality Checking Business: Our subsidiary quality inspection company has gradually moved toward independent operation and management, undertaking third-party inspection services for external trading firms. While continuously enhancing our own inspection capacity, we deliver convenient services to trading company clients and make notable contributions to the company’s revenue growth.

Core Strengths: Pearl River Delta Supply Chain · End-to-end OEM · In-house Inspection Institute · Japanese-style QC · Third-party Inspection Services

Hong Kong OMOI International Trading Co., Ltd. —— Cross-border Investment, Trade and Fund Settlement Hub

Established: 24 January 2017
Positioning: Offshore Trade Entity | Cross-border Document & Settlement Centre | Cross-border Investment and Trade Hub

Founded on 24 January 2017, Hong Kong OMOI International Trading Co., Ltd. is an overseas affiliated entity of Shanghai OMOI, serving as an overseas trade window and cross-border fund settlement platform. Leveraging Hong Kong’s advantages in international commerce and financial settlement, the company collaborates with the business divisions in Shanghai, Dongguan and Qingdao, as well as Vietnamese factories, building a comprehensive cross-border business network that connects overseas clients, mainland subsidiaries, domestic manufacturers and overseas production bases.

Centred on cross-border contract coordination, import and export document processing, and foreign currency settlement, the company undertakes core settlement operations for transactions between overseas customers, mainland branches, domestic factories and Vietnamese production facilities. With a sophisticated international settlement system and standardised offshore trade structure, Hong Kong OMOI continuously optimises multi-currency fund deployment and cross-border capital operation efficiency, providing compliant, stable and sustainable offshore trade support for the three mainland business bases.

As a core hub for cross-border investment and trade operations, the company specialises in cross-border business liaison and overseas financial accounting management. It builds a multi-dimensional cross-border trade system, forms a two-way circulation mechanism for overseas market expansion and global resource introduction, and improves the overall layout of Japan-oriented trade and other overseas investment arrangements.

More than merely an offshore trade entity, Hong Kong OMOI acts as a critical connecting pivot for internal and external cross-border collaboration. It standardises cross-border contracts, streamlines document circulation, ensures secure fund settlement, and enhances multi-site collaborative efficiency across the entire group.

Core Strengths: Standardised offshore trade structure | Multi-currency fund deployment | Integrated cross-border investment management | Closed-loop two-way trade system | Synergised operation with three mainland bases | Independent settlement support for overseas clients and Vietnamese factories

Qingdao OMOI Home Products Co., Ltd. —— Quality Control & Production Implementation Base for Northern Production Regions

Established: 12 September 2019
Positioning: Northern Region Production Coordination Centre · Finished Goods Inspection Management Centre

Wholly invested by Shanghai OMOI International Trading Co., Ltd., this base is mainly responsible for production process coordination and finished goods inspection management of various products manufactured in Shandong, Jiangsu and other provinces. It undertakes quality control and production implementation for goods supplied by manufacturers across northern China.

Upon receiving orders issued by Shanghai OMOI and Dongguan OMOI, the base implements standardised management throughout the entire production workflow. Business procedures cover supplier qualification audit, weaving, printing, sewing, finished goods testing and pre-shipment inspection. For key partner suppliers, dedicated on-site supervisors are assigned to monitor production on the factory floor, ensuring compliant manufacturing and consistent, controllable quality for every batch.

In Gaomi, Weifang, close to Qingdao Airport, we operate a joint venture with a local professional inspection institute. It runs in full accordance with Japanese professional inspection standards and the group’s unified quality specifications. Towels, blankets and similar products undergo 100% full inspection to steadily reinforce quality assurance for exports to Japan.

**Core Strengths**: Deep-rooted presence in northern production zones · On-site full-process supervision · 100% full inspection · Japanese inspection standards

Partner with OMOI
From our coordination headquarters in Shanghai Xinhongqiao, to our product development and manufacturing base in the Pearl River Delta of Dongguan, and our quality control frontline in Qingdao covering northern production areas, OMOI builds an efficient collaborative supply chain network spanning major production regions across China and extending to Vietnam through tri-site integrated operation.

Backed by more than a decade of profound experience in Japan-focused trade, rigorous Japanese quality control standards, and a flexibly deployable supply chain system, we provide Japanese clients with one-stop solutions covering the entire process from project planning to final shipment. Whether it is home textiles, daily necessities, bags, plush dolls, stationery or gifts, OMOI delivers consistent quality and on-time delivery at all times, serving as your reliable and long-term business partner.

Our Journey

17 June 2016

Shanghai OMOI International Trading Co., Ltd. registered with Shanghai Administration for Industry and Commerce

01 January 2017

Shanghai OMOI International Trading Co., Ltd. officially commenced business at Room 1106, Tower C, Oriental International Tower, No.85 Loushanguan Road, Changning District, Shanghai

24 January 2017

Hong Kong OMOI International Trading Co., Ltd., an affiliate of Shanghai OMOI, was incorporated and launched

19 December 2017

Dongguan OMOI Stationery & Gifts Co., Ltd. established and opened as Shanghai OMOI’s inspection institute, located at the 3rd Industrial Zone, Jingshan Village, Chashan Town, Dongguan

12 September 2019

Qingdao OMOI Home Goods Co., Ltd. registered with Qingdao Administration for Industry and Commerce. Operating as Shanghai OMOI’s inspection institute, it opened in Gaomi City

18 February 2020

During the COVID‑19 pandemic, Dongguan OMOI Stationery & Gifts Co., Ltd. began operation as a new business and logistics hub for Shanghai OMOI

01 April 2021

Internal organisational restructuring implemented. Shanghai OMOI served as the international trade headquarters with International Trade Division One under its management. The Dongguan OMOI Sales Department was reorganised into International Trade Division Two

09 September 2021

Taking the meaning of “eternity”, 9 September was designated as the founding anniversary of 【OMOI】 and set as a fixed company holiday

12–14 February 2025

Participated in the 99th Tokyo International Gift Show (Spring)

03–05 September 2025

Participated in the 100th Tokyo International Gift Show (Autumn)

25 November 2025

Headquarters and inspection institute of 【Dongguan OMOI Stationery & Gifts Co., Ltd.】 relocated to Liandong U Valley · Health Industrial Park, Shilong Town, Dongguan