From original design to product launch
Starting in 2025 · Initial Growth Phase · Ongoing Improvement
In 2025, Dongguan OMOI officially launched its in-house original IP design initiative.
The market suffers from severe homogenisation among similar products, most of which rely on generic templates and derivative styles. We proactively adjusted our development strategy, recognised the value of proprietary IP design, and moved beyond traditional OEM manufacturing and generic product production.
Starting from scratch with original design exploration, we have gradually developed our own product aesthetic. Keeping pace with shifting market tastes, we are stepping away from copycat replication.
To advance original product realisation and diversify our product range, the company has recruited professional designers and formed a dedicated IP design team.
We are currently in the exploratory growth phase for original creations, steadily building up design experience. During the design process, we leverage AI technology to support creative development, pattern extension and visual tuning, enabling efficient exploration of broader design concepts.
Meanwhile, our team manually controls details, optimises patterns and aligns designs with production processes, gradually establishing the brand’s foundational original design system.
Most products on the market rely on purchased stock assets and generic templates, resulting in repetitive designs.
Dongguan OMOI stays committed to in-house original design. All patterns and IP characters are independently created by our team. We do not copy overseas online materials or adopt ready-made templates.
At this stage, we polish our designs from the ground up, continuously refining details to gradually build the brand’s exclusive visual identity and elevate the quality of our original works.
We resist rushing for quick results and take steady steps forward.
Our in-house IP development remains in its initial growth phase. We keep gathering market feedback, optimising designs and product compatibility, and improving our system step by step.